1. Introduction

Welcome to Dovi Friedman Computers (“we”, “our”, or “us”), operating at www.dovifriedman.co.za. We are committed to protecting the personal information of our customers, website visitors, and business partners. This Privacy Policy explains how we collect, use, store, share, and protect your personal information in compliance with the Protection of Personal Information Act 4 of 2013 (POPIA) and other applicable South African legislation.

By using our website, purchasing from us, or interacting with us in any way, you acknowledge that you have read and understood this Privacy Policy.

2. Who We Are

Dovi Friedman Computers is a registered business operating in South Africa, providing computer hardware, software, accessories, repairs, and IT support services to consumers and businesses.

Contact Details:

Website: www.dovifriedman.co.za
Email: dovi@dovifriedman.co.za
Location: Johannesburg, South Africa

3. Information We Collect

We collect personal information that you voluntarily provide and information collected automatically when you use our services.

3.1 Information You Provide Directly

Full name and contact details (email address, phone number, physical address)
Account login credentials (username and password)
Billing and delivery address information
Payment-related information (processed securely through third-party payment gateways)
Communication records, including support enquiries and warranty claims
Feedback, reviews, and survey responses

3.2 Information Collected Automatically

IP address and browser type
Pages visited, time spent on pages, and referring URLs
Device type and operating system
Cookies and similar tracking technologies (see Section 9)

4. How We Use Your Information

We use your personal information only for lawful purposes directly related to our business activities, including:

Processing and fulfilling your orders and transactions
Managing your account and providing customer support
Sending order confirmations, invoices, and delivery updates
Communicating about products, services, promotions, and offers (with your consent)
Improving our website, products, and services through analysis and feedback
Complying with legal obligations under South African law
Preventing fraud and ensuring the security of our systems
Responding to legal processes or government requests

5. Legal Basis for Processing (POPIA)

Under POPIA, we process your personal information on the following lawful grounds:

Contractual necessity – to fulfill orders and service agreements with you
Legitimate interest – to improve our services and prevent fraud
Consent – for marketing communications and cookies (you may withdraw consent at any time)
Legal obligation – to comply with applicable laws and regulations

6. Sharing Your Information

We do not sell, rent, or trade your personal information to third parties. We may share your information only in the following limited circumstances:

Service providers: Courier and logistics partners for order delivery; payment processors for secure transaction handling; IT service providers who assist in operating our website and systems
Legal compliance: Where required by law, court order, or regulatory authority
Business transfers: In the event of a merger, acquisition, or sale of business assets, subject to appropriate confidentiality obligations

All third parties with whom we share information are required to handle your data in compliance with POPIA and applicable privacy laws.

7. Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes described in this Privacy Policy, or as required by law. General retention guidelines:

Customer account data: Retained for the duration of the account and for 5 years after closure
Transaction records: Retained for 7 years in accordance with South African tax and financial legislation
Marketing preferences: Retained until you withdraw consent
Website analytics: Typically retained for 12 to 24 months

When personal information is no longer required, it is securely deleted or anonymised.

8. Your Rights Under POPIA

As a data subject under POPIA, you have the following rights:

Right to access: You may request a copy of the personal information we hold about you
Right to correction: You may request that we correct inaccurate or incomplete information
Right to deletion: You may request that we delete your personal information, subject to legal retention requirements
Right to object: You may object to the processing of your personal information for direct marketing purposes
Right to withdraw consent: Where processing is based on consent, you may withdraw it at any time
Right to lodge a complaint: You have the right to complain to the Information Regulator of South Africa

To exercise any of these rights, please contact us at dovi@dovifriedman.co.za. We will respond within 30 days as required by POPIA.

9. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance your browsing experience, analyse website traffic, and personalise content. Types of cookies we use:

Essential cookies: Necessary for the website to function correctly (e.g., shopping cart, login sessions)
Analytics cookies: Help us understand how visitors use our site (e.g., Google Analytics)
Marketing cookies: Used to deliver relevant advertisements and track campaign effectiveness

You can control or disable cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our website. By continuing to use our site, you consent to our use of cookies in accordance with this Policy.

10. Information Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, loss, misuse, disclosure, alteration, or destruction. These measures include:

SSL/TLS encryption for data transmitted via our website
Secure payment processing through PCI-DSS compliant third-party providers
Access controls limiting personal data access to authorised personnel only
Regular security assessments and staff training

While we take every reasonable precaution, no method of internet transmission or electronic storage is 100% secure. We encourage you to use a strong password and to keep your account credentials confidential.

11. Children’s Privacy

Our website and services are not directed at children under the age of 18. We do not knowingly collect personal information from minors. If you believe a child has provided us with personal information without parental consent, please contact us immediately at dovi@dovifriedman.co.za and we will take steps to delete such information.

12. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites. We encourage you to read the privacy policies of any third-party sites you visit.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. Any updates will be posted on this page with a revised effective date. Where material changes are made, we will notify you via email or a prominent notice on our website. Your continued use of our services after the effective date of any changes constitutes acceptance of the updated Policy.

14. Information Regulator

If you are not satisfied with how we handle your personal information, you have the right to lodge a complaint with the Information Regulator of South Africa:

Website: www.justice.gov.za/inforeg
Email: inforeg@justice.gov.za
Address: JD House, 27 Stiemens Street, Braamfontein, Johannesburg, 2001

15. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or the handling of your personal information, please contact our Information Officer:

Company: Dovi Friedman Computers
Website: www.dovifriedman.co.za
Email: dovi@dovifriedman.co.za
Location: Johannesburg, South Africa

This Privacy Policy was last updated on 29 April 2026.